>Chinese brands bet on sponsorships at Qatar World Cup
A worker arranges the scarves of FIFA World Cup Qatar 2022 in a factory in Hangzhou, Zhejiang province, on Nov 5, 2022. [Photo/VCG]
At the World Cup in Qatar, "made in China" is having an increasing presence in the biggest football bonanza, with Chinese brands betting on sponsorship to enhance their international influence, according to Global Data, a consulting and analytics company headquartered in London, Beijing Business Today reported.
Wanda Group, Hisense Group, Vivo and dairy company Mengniu are four official Chinese sponsors of FIFA, while Wanda has become one of FIFA's seven corporate partners, along with Coca-Cola, Adidas, Hyundai-Kia, Qatar Airways, Qatar Energy and VISA.
Data showed Chinese companies provided more sponsorship revenue than companies from any other country at the 2022 World Cup, with nearly $1.4 billion, exceeding the US, at $1.1 billion.
Apart from big companies, manufacturers from Yiwu, China's small commodity hub, are also witnessing their growing influence during the world-renowned sports event. From footballs, national flags and trophy ornaments to horns and whistles, over 60 percent of souvenirs are being produced in Yiwu for this year’s World Cup.
"In terms of the global industrial supply chain, 'made in Yiwu' has already become a worldwide commercial symbol originating in China, which indicates 'reliance' and 'trust'", said Song Xiangqing, an economist and vice-president of the Commerce Economy Association of China.
Lusail, Qatar's biggest stadium to hold the World Cup final, was built by China Railway Construction Corp International, at a cost of $770 million. CCTV News reported that Chinese companies, mainly from Guangdong and Zhejiang provinces, have also provided more than 10,000 container houses for the World Cup, used as accommodation for tourists and football fans.
"The World Cup sponsorship by a large number of Chinese companies is a demonstration of China's economic power, and makes the globe feel the power of Chinese brands," Song said.
> Clean power use gains support
Technicians check photovoltaic panels at a solar power station in Yicheng, Hubei province, in September. [PHOTO by WANG HU/FOR CHINA DAILY]
Newly added renewable capacity will be exempt from energy consumption caps, to further promote clean and low-carbon energy transformation and ensure high-quality development in the country, the government said on Wednesday.
Consumption of newly added renewable energy, including wind, solar, hydro, biomass and geothermal power, will not be included in the total energy consumption control in China, said a statement jointly released by the National Development and Reform Commission, the National Bureau of Statistics, and the National Energy Administration on Wednesday.
Based on electricity consumption from renewable energy sources in 2020, the annual increase in power consumption from renewable sources, compared with the previous year, will be deducted from the assessment of total national and local energy consumption, according to the statement.
The green certificate will be the basic certificate of renewable energy power consumption identification, and the government will also actively promote the construction of the green certificate trading market, it said.
China's "dual control" policy — controlling energy consumption and energy intensity — has been a key driver of its decarbonization since its implementation in 2006. The nation is committed to reducing the energy intensity of its economy by 13.5 percent between 2021 and 2025.
Wei Hanyang, a power market analyst at BloombergNEF, said the energy intensity targets and caps on total energy consumption have helped drive China’s energy transition and low-carbon development. "The exemption of using renewables in total energy consumption helps remove a cap on the overall growth of enterprises and stimulates local development," Wei said. "It will also pass on the stimulus for renewable energy investment."
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